Strategic Marketing Planning Archives - Marketing 2.0
Description: Category archive page for Strategic Marketing Planning.

## Strategic Marketing Planning

March 10, 2015 By Chris Gregory 3 Comments

The strategic marketing planning process is an integrated process of combining the mission and vision with organizational strategy and objectives. Traditionally, this process was straight forward with few developments. The internet added a whole new dimension, and some feel that … [Read more...]

## What is a Mission Statement

March 8, 2015 By Chris Gregory 1 Comment

The strategic marketing planning process consists of three factors: (1) identifying where we are now, (2) figuring out where we want to be, and (3) designing a plan of how we’re going to get there. Many successful companies are around today because of strategic planning; they … [Read more...]