Mobile usage has grown exponentially over the last few years, and over the next few years, it is slated to grow to staggering heights. Included in that growth is mobile marketing strategies which finds marketers attempting to connect with consumers on their smartphone devices. … [Read more...]
Strategic Email Marketing
Email Marketing is the online equivalent to direct mail. With email marketing, businesses and bloggers can connect with subscribers and clients on a more personal level. Moving the conversation to the inbox creates an atmosphere where the marketer can better engage with the … [Read more...]
Website Ranking Factors
Search engine optimization (SEO) is a term that is used to define the technique of ranking a website in the search results. Employing SEO tactics on a website, will improve the chances that the website will show up in the search engine results pages (SERPs). While there are … [Read more...]
Strategic Marketing Planning
The strategic marketing planning process is an integrated process of combining the mission and vision with organizational strategy and objectives. Traditionally, this process was straight forward with few developments. The internet added a whole new dimension, and some feel that … [Read more...]
What is a Mission Statement
The strategic marketing planning process consists of three factors: (1) identifying where we are now, (2) figuring out where we want to be, and (3) designing a plan of how we’re going to get there. Many successful companies are around today because of strategic planning; they … [Read more...]