Online Advertising Foundations Digital marketing is a broad field that combines traditional frameworks with digital mediums. The goal of digital marketing is the same as it is in the traditional sense; identify, create, and deploy value offerings that align with the needs and … [Read more...]
Search Engine Optimization
Search Engine Optimization: On Page, Off Page, & Technical SEO What is it, how to implement it, and how to audit and improve a websites ranking SEO Techniques On-page SEO Off-page SEO Technical SEO Local SEO … [Read more...]
Digital Marketing Foundations
Digital Marketing Foundations: Merging Traditional & Digital Marketing Successful websites do three main things: Generate traffic Drive conversions Maximize revenue per conversion The textbook describes how the AIDA model can be applied to support websites, and … [Read more...]
5 Minute SEO Audit
Search Engine Optimization is a phenomena that many business owners and managers know very little about. But ranking in the search engines is a necessity for any business that wants to be successful online. This post presents the five minute SEO audit which is a quick and … [Read more...]
Pay Per Click Advertising Tips
Pay Per Click Advertising otherwise known as PPC, search engine marketing (SEM) or paid search advertising is the strategy of creating text ads in search engines, or using display ads on websites within the Google and Bing ad networks. If used effectively, pay per click … [Read more...]