Online Advertising Foundations
Digital marketing is a broad field that combines traditional frameworks with digital mediums. The goal of digital marketing is the same as it is in the traditional sense; identify, create, and deploy value offerings that align with the needs and wants of consumer segment(s). The foundations of digital marketing follow the AIDA model, the consumer decision process model, and the inbound methodology. In the last post, we learned about search engine optimization, and more specifically on, off, and technical SEO foundations. This post focuses on pay-per-click (PPC) and display advertising.
