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Online advertising

Online Advertising

November 14, 2018 By Chris Gregory Leave a Comment

Online Advertising Foundations

Digital marketing is a broad field that combines traditional frameworks with digital mediums. The goal of digital marketing is the same as it is in the traditional sense; identify, create, and deploy value offerings that align with the needs and wants of consumer segment(s). The foundations of digital marketing follow the AIDA model, the consumer decision process model, and the inbound methodology. In the last post, we learned about search engine optimization, and more specifically on, off, and technical SEO foundations. This post focuses on pay-per-click (PPC) and display advertising.

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Previous Discussions

SEO factors

Search Engine Optimization

November 4, 2018 By Chris Gregory 2 Comments

Search Engine Optimization: On Page, Off Page, & Technical SEO What is it, how to implement it, and how to audit and improve a websites … [Continue Reading...]

Digital Marketing Foundations

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October 29, 2018 By Chris Gregory Leave a Comment

Digital Marketing Foundations: Merging Traditional & Digital Marketing Successful websites do three main things: Generate traffic Drive … [Continue Reading...]

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5 minute SEO audit

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April 14, 2015 By Chris Gregory Leave a Comment

Search Engine Optimization is a phenomena that many business owners and managers know very little about. But … [Continue Reading...]

pay per click advertising tips

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April 7, 2015 By Chris Gregory Leave a Comment

Pay Per Click Advertising otherwise known as PPC, search engine marketing (SEM) or paid search advertising is … [Continue Reading...]

Mobile SEO

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March 31, 2015 By Chris Gregory 1 Comment

Mobile usage has grown exponentially over the last few years, and over the next few years, it is slated to … [Continue Reading...]

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Featured Posts

Online advertising

Online Advertising

November 14, 2018

SEO factors

Search Engine Optimization

November 4, 2018

Digital Marketing Foundations

Digital Marketing Foundations

October 29, 2018

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